I was thrilled to collaborate with Beacon Treats SA through Logico Eswatini for their five-week “It’s Smile Time” campaign. The project was a delightful opportunity to showcase the versatility of Beacon sweets and chocolates, all while connecting with dessert lovers across social media.
As part of the campaign, I developed two unique dessert recipes using the selected Beacon treats, translating these creations into engaging video content. To make things even sweeter, we facilitated five weekly cash voucher giveaways on social media, driving traffic to Beacon’s pages and encouraging people to explore their incredible product range.
The response was overwhelming! The campaign not only got people talking for weeks but also allowed me to dive deeper into the sweet side of dessert creation. It beautifully aligned with my ‘Mrs M Decadent Pleasures’ brand, where indulgence and creativity are always at the heart of what I do.
This campaign was more than just a project—it was an exciting journey into the endless possibilities Beacon Treats has to offer. Smiles were made, and desserts were celebrated, one treat at a time!
