A major milestone in my career was being selected as the first local face of a Woolworths Africa campaign, signed off personally by the Group Head of Marketing. The campaign had an Italian theme, where I created content showcasing Woolworths’ newest Italian pantry, an immersive in-store shopping experience, and an Italian-themed recipe using the pantry’s offerings.
The campaign generated widespread excitement, with media coverage from Times of Eswatini, Eswatini Observer, Independent News, and Africa News Bulletin, and sparked national and social media buzz. On social platforms, the campaign achieved an impressive 1 million impressions.
For me, this was a proud moment, not just for the recognition, but for fully immersing myself in the theme: from the script, wardrobe, and music, to mastering Italian cooking techniques and even learning Italian words, which earned nods from the community.
